Job Title: Digital Communications Manager

Details: 0.5 FTE (spread across the working week). Home-based, with occasional travel. Fixed term: 12 months with a review at six months, and with the potential for extension. Employed as a consultant by The Ecology Trust.

Direct Reports: Emma Rose, Unchecked.uk Director

Salary: £20,000 (£40,000 pro rata).

1. ABOUT THE ROLE

This role will sit at the heart of an exciting new initiative which is aiming to change the way people think and talk about the vital protections that we all depend on.

Unchecked.uk are seeking a creative digital communications professional who can help to build large-scale public support for our cause, by tapping into the shared values and standards that most of us hold regardless of political persuasion or personal interests.

The successful candidate will work with the Unchecked.uk Director to plan, develop and implement Unchecked.uk’s digital campaigning and communications, with the aim of reaching, engaging and activating our target audiences, and building awareness of the Unchecked.uk brand.

2. ABOUT US

Unchecked.uk, a new initiative of The Ecology Trust, is building a civil society counter movement against the erosion of the regulations – and regulators – which protect us.

Most of us value common-sense rules – they provide a guarantee that the food we eat is safe, the things we buy are of decent quality, that our homes and workplaces are secure. They protect our natural spaces from the damaging activities of some businesses and safeguard our rights at work.

But many of our most important rules are being eroded, and the enforcement teams which defend them have been cut to the bone. As a result, the hidden heroes who work hard to protect us now barely have the tools for the job. When things are left unchecked, people and the environment suffer.

Unhecked.uk exists to counter the narrative – deployed by certain actors within politics, think-tanks and the media – which portrays social protections as ‘burdens’ and ‘red tape’. We want to tell a new story, one which activates the values that we think most people hold – values of fairness, common-sense, balance, love of family and of natural spaces. And then we want to show decision-makers that most people oppose the continued erosion of important regulations and regulators.

We focus on issues that really matter to people, such as environmental protection, health, food safety, consumer protection, workers’ rights and local spaces. Through public campaigning and political advocacy, we work alongside our civil society partners to show that strong protections underpin the things that matter most to British people.

3. KEY TASKS

Key tasks are likely to include some of the following, specifics to be agreed. The successful candidate will have the opportunity to help to shape the role.

Digital communications channels: Manage Unchecked’s digital communications channels, including social media, website and email content, with a view to reaching, engaging and mobilising our target audiences and growing our public supporter base.

Strategy: Plan a digital campaigns and communication strategy which helps to deliver Unchecked.uk overall objectives, and which supports our wider communications strategy to reach new audiences and establish a defined space outside the traditional centre-left support base.

Content: Plan and deliver a schedule of activity across Facebook, Twitter and other platforms, using interactive campaign tactics to grow our social media following and capture public support, while ensuring content reflects and conveys our frames and narratives.

Asset creation: Support the creation of campaign assets, including case studies, graphics and short videos, in order to build public participation and to drive awareness of our messages.

Supporter network: Oversee the creation of an Unchecked.uk public supporter network, and help to build the appropriate means of storing contact details.

Emails: Oversee email marketing to the Unchecked.uk supporter network.

Website: Support to ensure website content is engaging, up-to-date, and ties in with the digital campaigning strategy.

Monitoring: Use analytics, user research and other audience insight tools to optimise digital communications activity.

Messengers: Recruit messengers who can broaden our reach; including frontline enforcement staff, high-profile individuals, whistle-blowers and ordinary people with real stories to tell.

Partners: Develop and maintain good working relationships with digital campaign colleagues within Unchecked.uk Supporting Organisations, draw on the support of these organisations where appropriate, and maximise shared opportunities around specific campaigns.

Other activities are likely to include:

  • Supervision of agencies and freelancers
  • Delegated management of social campaign budgets
  • Attendance at meetings with partners or funders

4. PERSON SPECIFICATION

  • Proven success in managing social media content for a campaigning or charitable organisation and considerable experience with digital communications.
  • Experience of movement-building through digital platforms.
  • Track record of producing compelling content to support campaigning activities and drive engagement.
  • Experience of delivering effective email campaigns.
  • Experience of delivering effective paid social media campaigns.
  • Experience of evaluating projects and producing reports or presentations that evidence impact.
  • Excellent copywriting skills, with the ability to tailor content to different audiences
  • Strong organisational and project management skills.
  • Commitment to Unchecked.uk’s purpose and values.

To apply

Please email your CV and a short covering letter to info@unchecked.uk by 5pm on 17th January 2020.

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Job Title: Digital Communications Manager

Details: 0.5 FTE (spread across the working week). Home-based, with occasional travel. Fixed term: 12 months with a review at six months, and with the potential for extension. Employed as a consultant by The Ecology Trust.

Direct Reports: Emma Rose, Unchecked.uk Director

Salary: £20,000 (£40,000 pro rata).

1. ABOUT THE ROLE

This role will sit at the heart of an exciting new initiative which is aiming to change the way people think and talk about the vital protections that we all depend on.

Unchecked.uk are seeking a creative digital communications professional who can help to build large-scale public support for our cause, by tapping into the shared values and standards that most of us hold regardless of political persuasion or personal interests.

The successful candidate will work with the Unchecked.uk Director to plan, develop and implement Unchecked.uk’s digital campaigning and communications, with the aim of reaching, engaging and activating our target audiences, and building awareness of the Unchecked.uk brand.

2. ABOUT US

Unchecked.uk, a new initiative of The Ecology Trust, is building a civil society counter movement against the erosion of the regulations – and regulators – which protect us.

Most of us value common-sense rules – they provide a guarantee that the food we eat is safe, the things we buy are of decent quality, that our homes and workplaces are secure. They protect our natural spaces from the damaging activities of some businesses and safeguard our rights at work.

But many of our most important rules are being eroded, and the enforcement teams which defend them have been cut to the bone. As a result, the hidden heroes who work hard to protect us now barely have the tools for the job. When things are left unchecked, people and the environment suffer.

Unhecked.uk exists to counter the narrative – deployed by certain actors within politics, think-tanks and the media – which portrays social protections as ‘burdens’ and ‘red tape’. We want to tell a new story, one which activates the values that we think most people hold – values of fairness, common-sense, balance, love of family and of natural spaces. And then we want to show decision-makers that most people oppose the continued erosion of important regulations and regulators.

We focus on issues that really matter to people, such as environmental protection, health, food safety, consumer protection, workers’ rights and local spaces. Through public campaigning and political advocacy, we work alongside our civil society partners to show that strong protections underpin the things that matter most to British people.

3. KEY TASKS

Key tasks are likely to include some of the following, specifics to be agreed. The successful candidate will have the opportunity to help to shape the role.

Digital communications channels: Manage Unchecked’s digital communications channels, including social media, website and email content, with a view to reaching, engaging and mobilising our target audiences and growing our public supporter base.

Strategy: Plan a digital campaigns and communication strategy which helps to deliver Unchecked.uk overall objectives, and which supports our wider communications strategy to reach new audiences and establish a defined space outside the traditional centre-left support base.

Content: Plan and deliver a schedule of activity across Facebook, Twitter and other platforms, using interactive campaign tactics to grow our social media following and capture public support, while ensuring content reflects and conveys our frames and narratives.

Asset creation: Support the creation of campaign assets, including case studies, graphics and short videos, in order to build public participation and to drive awareness of our messages.

Supporter network: Oversee the creation of an Unchecked.uk public supporter network, and help to build the appropriate means of storing contact details.

Emails: Oversee email marketing to the Unchecked.uk supporter network.

Website: Support to ensure website content is engaging, up-to-date, and ties in with the digital campaigning strategy.

Monitoring: Use analytics, user research and other audience insight tools to optimise digital communications activity.

Messengers: Recruit messengers who can broaden our reach; including frontline enforcement staff, high-profile individuals, whistle-blowers and ordinary people with real stories to tell.

Partners: Develop and maintain good working relationships with digital campaign colleagues within Unchecked.uk Supporting Organisations, draw on the support of these organisations where appropriate, and maximise shared opportunities around specific campaigns.

Other activities are likely to include:

  • Supervision of agencies and freelancers
  • Delegated management of social campaign budgets
  • Attendance at meetings with partners or funders

4. PERSON SPECIFICATION

  • Proven success in managing social media content for a campaigning or charitable organisation and considerable experience with digital communications.
  • Experience of movement-building through digital platforms.
  • Track record of producing compelling content to support campaigning activities and drive engagement.
  • Experience of delivering effective email campaigns.
  • Experience of delivering effective paid social media campaigns.
  • Experience of evaluating projects and producing reports or presentations that evidence impact.
  • Excellent copywriting skills, with the ability to tailor content to different audiences
  • Strong organisational and project management skills.
  • Commitment to Unchecked.uk’s purpose and values.

To apply

Please email your CV and a short covering letter to info@unchecked.uk by 5pm on 17th January 2020.

< BACK